The article explores technologies and tools of digital business transformation, which play a key role in improving efficiency, adapting to modern challenges, and creating new opportunities for companies. It examines major technologies, including cloud computing, artificial intelligence, the Internet of Things, big data, and blockchain, as well as tools such as CRM and ERP systems, software robots, and BI platforms. Examples of successful digital transformation in well-known companies are provided, demonstrating the benefits of implementing innovative solutions. Special attention is given to challenges related to digital transformation, such as ensuring cybersecurity, modernizing infrastructure, and training personnel. The article highlights the importance of digital transformation for enhancing competitiveness, sustainable business development, and adapting to a rapidly changing economic environment.