This study addresses the pressing issue of innovation and digitalization implementation in the Russian economy as drivers for sustainable economic growth. The relevance of the work is due to the necessity of enhancing the country's competitiveness in the global market and overcoming technological lag. The research aims to conduct a comprehensive analysis of optimal innovation implementation strategies, key directions for their integration, and the successes achieved in this process within Russia. The research methodology includes a comparative analysis of intensive and extensive approaches to innovation adoption, study of international experience, and analysis of state policy. The findings demonstrate the effectiveness of flexible combinations of various strategies and emphasize the need for close cooperation between the state, companies, and society for a successful digital transition. Key barriers to innovation integration have been identified: limited access to advanced technologies, resource scarcity, a weak innovation culture, and insufficient staff qualifications. The study highlights the necessity of a comprehensive approach that includes improving the population's digital literacy, stimulating innovative activity across various economic sectors, and active international cooperation. Successful innovation implementation is viewed as a key factor in enhancing economic efficiency at both the enterprise and state levels.