The article considers the transition of IT organizations from project logic to product logic as an economically advantageous configuration. Long-lived cross-functional teams reduce transaction costs, retain domain knowledge and turn delivery speed into a manageable parameter through work-in-progress limits, “cost of delay” and short increments. Continuous funding of value streams, a platform layer as an internal product with “internal prices” and service level objectives (SLO) make the cost price transparent and the margin predictable. Linking DORA metrics with money series allows you to estimate the “price of the day” and justify acceleration. Prioritization according to WSJF displaces status disputes, the “dual track” of discovery/delivery reduces the risk of major misses, and error budgets replace ritual “gates” with measurable quality handrails. As a result, the contribution margin grows, the variability of release input decreases and the sustainability of the portfolio increases.