The article presents a detailed analysis of the theoretical foundations of business process optimization, including key concepts, methods, and tools aimed at improving the operational efficiency and competitiveness of organizations. It examines the importance of optimization in the context of a dynamically developing modern economy, where the success of companies directly depends on their ability to adapt to changes, reduce costs, and increase the productivity and efficiency of business processes. Particular attention is paid to the need for a strategic approach to change management that takes into account economic, organizational, and personnel aspects. The work describes in detail the theoretical and practical methods for implementing optimization measures, reveals their importance for long-term strategic management and planning, sustainable development of organizations, as well as their ability to achieve goals in the changing conditions of a complex business environment.