%0 Journal Article
%T The evolution of advertising communications management strategies in the context of digitalization
%A Korshunov, A.M.
%A Kotovskaya, M.G.
%K advertising communications, digitalization, strategy, marketing, management, targeting, media, personalization
%J JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT
%D 2025
%N 0
%P 6
%I ITBO University