TY  JOUR
TI  The evolution of advertising communications management strategies in the context of digitalization
KW  advertising communications
KW  digitalization
KW  strategy
KW  marketing
KW  management
KW  targeting
KW  media
KW  personalization
JO  JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT
AU  Korshunov, A.M.
AU  Kotovskaya, M.G.
PY  2025
IS  0
PB  ITBO University