TY  JOUR
TI  The model of university marketing management in the era of digitalization: the experience of Russia in 2024-2025
KW  marketing in education
KW  competitiveness
KW  educational institutions
KW  digitalization
KW  online education
KW  service management
KW  AI
KW  Internet technologies
KW  e-commerce
KW  social networks
JO  JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT
AU  Antonov, E.K.
PY  2025
IS  0
PB  ITBO University