@article{Kolomiets2025a,
author={Kolomiets, V.B.},
title={A DuPont-SCOR Integrative Model for Strategic Alignment of A/B Testing Goals in Offline FMCG Retail},
journal={JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT},
publisher={ITBO University},
year={2025},
pages={169-191},
volume={0},
issue={9},
}