%0 Journal Article
%T A DuPont-SCOR Integrative Model for Strategic Alignment of A/B Testing Goals in Offline FMCG Retail
%A Kolomiets, V.B.
%K A/B testing, offline retail, FMCG retail, ROILFL, investment efficiency, retail analytics, controlled experiments, brick-and-mortar stores, LFL, like-for-like sales growth, KPI, DuPont-SCOR model, operational efficiency, ROAR framework
%J JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT
%D 2025
%N 0
%P 22
%I ITBO University