TY JOUR TI Company promotion in the digital environment: practical aspects of SEO optimization KW digital environment KW digital marketing KW digital promotion strategy KW SEO optimization KW user experience KW favicon KW clickability KW behavioral factors JO JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT AU Eliseev, G.G. AU Kalinovskaya, N.A. AU Kuz'minyh, R.D. PY 2025 IS 0 PB ITBO University