%0 Journal Article %T Personification for the formation of territorial image: economic efficiency %A Mel'nikova, N.A. %A Pristavka, M.I. %K territory image, image-making technologies, tourism economics, economic efficiency, brand economics, personification, territory as a text %J JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT %D 2025 %N 0 %P 7 %I ITBO University