%0 Journal Article
%T Milestone marketing as an effective tool for product promotion in the context of digital transformation
%A Kaim, D.A.
%K emotional branding, digital transformation, local business, media communications, milestone marketing, user-generated content, storytelling, brand positioning
%J JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT
%D 2025
%N 
%P 5
%I ITBO University