TY  JOUR
TI  Milestone marketing as an effective tool for product promotion in the context of digital transformation
KW  emotional branding
KW  digital transformation
KW  local business
KW  media communications
KW  milestone marketing
KW  user-generated content
KW  storytelling
KW  brand positioning
JO  JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT
AU  Kaim, D.A.
PY  2025
IS  
PB  ITBO University