%0 Journal Article
%T Omnichannel model in FMCG: unit-economics of transition from offline to online
%A Korol', M.I.
%K omnichannel model, fast moving consumer goods, unit economy, micro-hubs, dark stores, last mile, pickup, time windows, substitution rules, contribution margin
%J JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT
%D 2025
%N 0
%P 4
%I ITBO University