TY  JOUR
TI  Omnichannel model in FMCG: unit-economics of transition from offline to online
KW  omnichannel model
KW  fast moving consumer goods
KW  unit economy
KW  micro-hubs
KW  dark stores
KW  last mile
KW  pickup
KW  time windows
KW  substitution rules
KW  contribution margin
JO  JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT
AU  Korol', M.I.
PY  2025
IS  0
PB  ITBO University