TY JOUR TI A comparative analysis of traditional and digital business models in the context of the transformation of small and medium-sized businesses KW traditional business model KW digital business model KW digital transformation KW small and medium enterprises (SMEs) KW e-commerce KW platform economy KW value chain KW customer experience. JO JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT AU Chebotkov, M.S. AU Antonova, A.A. PY 2025 IS 0 PB ITBO University