TY JOUR TI The introduction of CRM technologies to improve the efficiency of the air transport enterprise KW problems of business processes of customer interaction KW optimization of business processes of customer interaction KW CRM system KW the concept of customer-oriented marketing JO JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT AU Sushko, O.P. AU Yurchenko, M.V. PY 2025 IS 0 PB ITBO University