TY  JOUR
TI  Modeling the persona of the target consumer in the QFD methodology
KW  QFD methodologies
KW  modeling
KW  persona
KW  consumer
KW  product
KW  planning
JO  JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT
AU  Yurk, N.A.
AU  Diner, Y.A.
PY  2025
IS  0
PB  ITBO University