TY JOUR TI Evaluating the effectiveness and competitive position of companies based on marketing research KW marketing research KW competitiveness KW profitability KW digital presence KW reputation KW promotion strategy JO JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT AU Ivanova, I.G. AU Hazhokov, M.M. AU Zurnadzhidi, S.. PY 2025 IS 0 PB ITBO University