TY  JOUR
TI  Use of big data in marketing
KW  big data
KW  marketing
KW  analytics
KW  personalization
KW  machine learning
KW  forecasting
KW  ROI
KW  customer experience
JO  JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT
AU  Nikonov, A.D.
AU  Antonova, A.A.
PY  2025
IS  0
PB  ITBO University