%0 Journal Article
%T Mission as DNA: Why Company Values Should Work, Not Just Be Written
%A Bagomedov, M.A.
%A Hasaeva, A.Y.
%K This article analyzes the gap between a company's stated values and its actual operational practices. Systemic patterns are identified through a comparative analysis of case studies from various industries and historical periods (the Titanic disaster, the Volkswagen and Wells Fargo scandals, and the successful strategies of Johnson & Johnson, Toyota, and Patagonia). The study demonstrates that organizational resilience is determined not by the mission statement itself, but by its functional role in management decision-making.
%J JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT
%D 2025
%N 0
%P 8
%I ITBO University