TY  JOUR
TI  Mission as DNA: Why Company Values Should Work, Not Just Be Written
KW  This article analyzes the gap between a company's stated values and its actual operational practices. Systemic patterns are identified through a comparative analysis of case studies from various industries and historical periods (the Titanic disaster
KW  the Volkswagen and Wells Fargo scandals
KW  and the successful strategies of Johnson & Johnson
KW  Toyota
KW  and Patagonia). The study demonstrates that organizational resilience is determined not by the mission statement itself
KW  but by its functional role in management decision-making.
JO  JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT
AU  Bagomedov, M.A.
AU  Hasaeva, A.Y.
PY  2025
IS  0
PB  ITBO University