TY  JOUR
TI  The role of digital technologies in modern marketing: transformation of strategies and tactics of interaction with consumers
KW  digital marketing
KW  Internet marketing
KW  mobile applications
KW  effectiveness of marketing strategies
KW  innovations in marketing
KW  marketing development trends
JO  JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT
AU  Strizhichenko, N.A.
AU  Chernaya, A.M.
AU  Danik, O.L.
PY  2025
IS  0
PB  ITBO University