@article{Lipina2026digital, author={Lipina, O.A. and Kotov, K.A.}, title={DIGITAL TRANSFORMATION OF A DISTRIBUTION COMPANY: TRANSITION TO AN ECOSYSTEM BUSINESS MODEL IN THE CONTEXT OF THE ORGANIZATION'S LIFE CYCLE}, journal={JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT}, publisher={ITBO University}, year={2026}, pages={180-188}, volume={0}, issue={2, 2026}, }