%0 Journal Article %T DIGITAL TRANSFORMATION OF A DISTRIBUTION COMPANY: TRANSITION TO AN ECOSYSTEM BUSINESS MODEL IN THE CONTEXT OF THE ORGANIZATION'S LIFE CYCLE %A Lipina, O.A. %A Kotov, K.A. %K business model, digital transformation, life cycle, business-ecosystem, I. Adizes model %J JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT %D 2026 %N 0 %P 8 %I ITBO University