TY JOUR TI DIGITAL TRANSFORMATION OF A DISTRIBUTION COMPANY: TRANSITION TO AN ECOSYSTEM BUSINESS MODEL IN THE CONTEXT OF THE ORGANIZATION'S LIFE CYCLE KW business model KW digital transformation KW life cycle KW business-ecosystem KW I. Adizes model JO JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT AU Lipina, O.A. AU Kotov, K.A. PY 2026 IS 0 PB ITBO University