TY  JOUR
TI  Strategic approaches to the development of building materials trade in the context of digitalization
KW  construction materials trade
KW  digitalization
KW  strategic approaches
KW  omnichannel
KW  supply chain management
KW  demand forecasting
KW  pricing
KW  data and analytics
KW  customer experience
KW  and digital transformation
JO  Journal of Applied Research
AU  Konstantinov, A.A.
PY  2026
IS  
PB  ITBO University