TY  JOUR
TI  Digital transformation and omnicanal strategies in regional sales of household appliances
KW  digital transformation
KW  omnichannel
KW  regional retail
KW  household appliances
KW  marketplaces
KW  personalization
KW  data management
KW  performance metrics
JO  Journal of Applied Research
AU  Pozhidaev, A.A.
PY  2026
IS  
PB  ITBO University