%0 Journal Article %T The essence of modern environmental marketing and its development trends %A Shova, N.A. %A Chumachenko, G.V. %A Areshin, A.A. %K Environmental marketing, green marketing, sustainable development, environmentally friendly products, health, environment, consumer, quality of life %J JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT %D 2025 %N 0 %P 5 %I ITBO University