TY JOUR TI Territorial marketing as a tool in managing the development of municipalities KW territorial marketing KW municipal marketing KW municipal governance KW socio‑economic development KW competitive potential KW territory branding KW marketing strategy JO JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT AU Radchenko, T.E. AU Yakimova, Y.V. PY 2025 IS 0 PB ITBO University