TY  JOUR
TI  Digital customer management strategies in the service sector: integration of CRM systems and personalization
KW  CRM systems
KW  personalization
KW  customer base management
KW  services
KW  digital strategies
JO  JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT
AU  Kramarev, A.S.
PY  2025
IS  0
PB  ITBO University