TY JOUR TI MANAGEMENT OF CREATIVE INDUSTRIES IN THE DIGITAL ECONOMY: INTEGRATION OF BRANDING, DIGITAL DESIGN AND MARKETING STRATEGIES KW branding KW creative industries KW marketing strategies KW digital design KW digital econom JO JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT AU Panfilova, E.E. AU Grishina, T.V. PY 2026 IS 0 PB ITBO University