%0 Journal Article %T Sharing Economy and Personal Mobility Devices: A New Marketing Paradigm for Urban Transport %A Mzhel'skiy, E.N. %K transport marketing, sharing economy, carsharing, personal mobility devices (PMDs), sharing economy, consumer behavior, economic transformations, urban mobility, traditional marketing model %J JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT %D 2026 %N 0 %P 6 %I ITBO University