TY JOUR TI Sharing Economy and Personal Mobility Devices: A New Marketing Paradigm for Urban Transport KW transport marketing KW sharing economy KW carsharing KW personal mobility devices (PMDs) KW sharing economy KW consumer behavior KW economic transformations KW urban mobility KW traditional marketing model JO JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT AU Mzhel'skiy, E.N. PY 2026 IS 0 PB ITBO University