@article{Igontov2026the,
author={Igontov, V.S. and Kryuchkova, N.A.},
title={The categories «customer orientation» and «customer centricity» in the framework of customer interaction strategies},
journal={JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT},
publisher={ITBO University},
year={2026},
pages={163-170},
volume={0},
issue={4},
}