%0 Journal Article
%T The categories «customer orientation» and «customer centricity» in the framework of customer interaction strategies
%A Igontov, V.S.
%A Kryuchkova, N.A.
%K customer orientation, customer centricity, customer experience, management paradigm, business transformation, customer interaction, loyalty
%J JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT
%D 2026
%N 0
%P 7
%I ITBO University