TY  JOUR
TI  The categories «customer orientation» and «customer centricity» in the framework of customer interaction strategies
KW  customer orientation
KW  customer centricity
KW  customer experience
KW  management paradigm
KW  business transformation
KW  customer interaction
KW  loyalty
JO  JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT
AU  Igontov, V.S.
AU  Kryuchkova, N.A.
PY  2026
IS  0
PB  ITBO University