%0 Journal Article %T Analysis of the startup's competitive environment in the local personalized nutrition market %A Nogovicyna, S.P. %A Fyodorova, N.A. %K competitive environment, startup, personalized nutrition, Porter's five forces, local market, differentiation strategy %J JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT %D 2026 %N 0 %P 5 %I ITBO University