%0 Journal Article %T The Evolution and Current Issues of Enterprise Positioning: Strategic, Marketing, and Communication Approaches %A Suslov, E.Y. %A Zelinskiy, A.A. %K enterprise positioning, marketing strategies, brand management, discursive strategies, market uncertainty, dynamic positioning, perceptual mapping %J JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT %D 2026 %N 0 %P 7 %I ITBO University