TY  JOUR
TI  The Evolution and Current Issues of Enterprise Positioning: Strategic, Marketing, and Communication Approaches
KW  enterprise positioning
KW  marketing strategies
KW  brand management
KW  discursive strategies
KW  market uncertainty
KW  dynamic positioning
KW  perceptual mapping
JO  JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT
AU  Suslov, E.Y.
AU  Zelinskiy, A.A.
PY  2026
IS  0
PB  ITBO University