%0 Journal Article
%T Analysis of modern digital communication channels and evaluation of the effectiveness of their use in marketing management PJSC NK Rosneft
%A Shapovalov, M.I.
%K digital communication channels, digital transformation, marketing management, Rosneft Oil Company, a model for evaluating the effectiveness of digital communication channels
%J JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT
%D 2026
%N 0
%P 8
%I ITBO University