TY  JOUR
TI  Analysis of modern digital communication channels and evaluation of the effectiveness of their use in marketing management PJSC NK Rosneft
KW  digital communication channels
KW  digital transformation
KW  marketing management
KW  Rosneft Oil Company
KW  a model for evaluating the effectiveness of digital communication channels
JO  JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT
AU  Shapovalov, M.I.
PY  2026
IS  0
PB  ITBO University