%0 Journal Article %T The problem of the relationship between the concepts of «brand» and «trademark» in the theory and practice of marketing %A Suslov, E.Y. %A Zelinskiy, A.A. %K brand, trademark, trade mark, branding, brand identity, marketing communications %J JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT %D 2026 %N 0 %P 7 %I ITBO University