TY  JOUR
TI  The problem of the relationship between the concepts of «brand» and «trademark» in the theory and practice of marketing
KW  brand
KW  trademark
KW  trade mark
KW  branding
KW  brand identity
KW  marketing communications
JO  JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT
AU  Suslov, E.Y.
AU  Zelinskiy, A.A.
PY  2026
IS  0
PB  ITBO University