%0 Journal Article
%T Ai-driven personalization in banking: recommendation systems  and next best offer models
%A Stavrickiy, A.V.
%K bank marketing, personalization, artificial intelligence, recommendation systems, Next Best Offer, customer experience management, cross-selling
%J JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT
%D 2026
%N 0
%P 6
%I ITBO University