TY  JOUR
TI  Ai-driven personalization in banking: recommendation systems  and next best offer models
KW  bank marketing
KW  personalization
KW  artificial intelligence
KW  recommendation systems
KW  Next Best Offer
KW  customer experience management
KW  cross-selling
JO  JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT
AU  Stavrickiy, A.V.
PY  2026
IS  0
PB  ITBO University