%0 Journal Article %T A study of the effectiveness of using digital platforms to organize benchmarking research in the hospitality industry %A Bul'zov, S.E. %A Podolyanec, L.A. %K competitiveness, benchmarking, digital platforms, hospitality, revenue management, artificial intelligence, customer loyalty %J JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT %D 2026 %N 0 %P 8 %I ITBO University