TY JOUR TI A study of the effectiveness of using digital platforms to organize benchmarking research in the hospitality industry KW competitiveness KW benchmarking KW digital platforms KW hospitality KW revenue management KW artificial intelligence KW customer loyalty JO JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT AU Bul'zov, S.E. AU Podolyanec, L.A. PY 2026 IS 0 PB ITBO University