%0 Journal Article %T Positioning a company in the Russian event marketing market %A Izakova, N.B. %A Kapustina, L.M. %A Hursan, A.V. %K event marketing, positioning criteria, creative industries, survey, correlation analysis, marketing communications %J JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT %D 2026 %N 0 %P 6 %I ITBO University