TY  JOUR
TI  Positioning a company in the Russian event marketing market
KW  event marketing
KW  positioning criteria
KW  creative industries
KW  survey
KW  correlation analysis
KW  marketing communications
JO  JOURNAL OF MONETARY ECONOMICS AND MANAGEMENT
AU  Izakova, N.B.
AU  Kapustina, L.M.
AU  Hursan, A.V.
PY  2026
IS  0
PB  ITBO University